Free Public Relations Sites
Image from The Right Mindset for a Successful PR Strategy on www.meltwater.com
List of free PR sites listed with Google Page Rank, Alexa Rank, Facebook Likes, Domain Age (Registration Date), Image upload, Link features and days to wait for approval. Click on the column label to sort the table data for all the websites. Click again to toggle between ascending / descending order. There are probably 1,000 Web sites having something to do with PR. We have combed through them to bring you the most useful, free links for PR pros and corporate communicators. Includes: Useful links for job searchers; How to find out what PR firm your competition uses; Best free newsletters on crisis communications, measuring PR campaigns, and media relations; Best email discussion groups to.
Whether you are launching a new company or just a new feature for your startup, good PR can help build your reputation and customer base in a cost-effective way. Larger companies have the luxury of hiring PR firms to help them get media placements, but even if you are working on a shoestring you can still get a lot of attention if you are smart about it. Instead of creating one press release and sending it to everyone you can find online, a targeted approach takes less time and yields far better results.
Know Your Audience And Make Direct Connections
There are plenty of outlets that might be interested in your story, if it is pitched the right way, so the first step is thinking about who might be excited about your new product or service - and why. Find publications and journalists who have written pieces on similar topics and contact them on LinkedIn, Twitter, or Facebook. See if anyone in your network knows them, as a personal introduction is much more effective than a cold call.
If you have time, try to build relationships with the most influential voices in your field well ahead of your launch. Send them useful resources, messages and information prior to pushing your own project.
If you have to “cold call” reporters, tell them that you like their work and give them a 2-3 sentence summary version of your story. Then ask if you can send them a press release to consider.
Your press release should always be custom-tailored to the person or media outlet you are sending it to. Have your marketing materials ready with hi- and low-res images, videos (if applicable), text and special offers for their readers. Rework a few lines to highlight aspects of your business that will be most appealing to the specific writer or publication where you are sending the release.
Once they have agreed to accept your material, send it off. Then follow up to see if they need anything else, if you can help them with a unique story angle and be sure to ask if they would like to set up a call.
Submit Your Idea To These Sites
In addition to reaching out to writers individually, there are sites where you can post your press release or startup concept to help get a boost. A favorable mention on any of the following sites can be enough to jump-start your traffic, but you should use these sites in addition to the above outreach plan, and not instead. A grass roots campaign is usually more effective for getting your product in front of your target audience — especially if your product isn’t designed to appeal to the mass market.
1. MuckRack.com
MuckRack is a site dedicated to connecting companies with relevant bloggers and journalists. They have a monthly subscription plan for about $200/month that allows you to build ongoing relationships with journalists and track them. You can also submit a tweetable one-line press release for $1 per character. This option allows you to craft a 140-character mini press release that will be displayed on MuckRack’s press release page and tweeted by MuckRack on Twitter. New press releases also appear on Listorious.com. Be sure to include a link to your full press release in the tweet so interested readers can get the whole story. You can use tinyurl to compress the characters of your link to fit more easily.
2. Go2web20
Go2web20.net is an index of applications and services that is updated daily. It’s free to suggest your business for inclusion. Just choose “Suggest an App” from the top right corner of their homepage and fill out the short form. Go2web20’s staff accepts or rejects suggestions based on their relevance to the site’s audience. Site editors choose “Weekly Faves” to recommend, and past favorites are archived for later browsing.
3. PSFK
PSFK publishes trend reports. Their categories include branding and marketing, electronics and gadgets, fashion, food and drink, media and publishing, retail, transport and travel, TV and film, web and technology, and business. PSFK has more than a million readers per month and their network fuels a supplemental site called Purplelist. To submit your press release to PSFK, just email it to submit@psfk.com. You have nothing to lose!
4. StartupTunes
StartupTunes is “an exclusive Web 2.0 startups review blog” that focuses on new businesses with outstanding design and paradigm shifting ideas. You can submit your site for consideration by clicking “Submit New Startup” from their homepage. They require a 100+ word description. Submission is free.
5. Techcrunch.com
TechCrunch is the gold standard for startup PR and reads like a Who’s Who of up and coming technology companies. The site boasts 10 million unique monthly visitors including influential reporters, entrepreneurs and investors. It is devoted to reviewing startups, new online products and tech-related news. TechCrunch also hosts a database of companies, investors, and entrepreneurs called CrunchBase.
You can submit your pitch on the TechCrunch Tips & Pitches page. Filling out that form does not enter your company into the CrunchBase database. To do that, you have to fill out a form on the CrunchBase homepage.
Getting picked for a TechCrunch piece without a strong network is a bit like winning the lottery. But as they say with the lotto, “you can’t win if you don’t play,” and if you win TechCrunch coverage it is one of the best ways to get national attention.
6. HARO
Help A Reporter Out, colloquially known as HARO, lets you pitch your query to more than 25,000 journalists in a single blast. You should also list yourself as an expert source and/or sign up for daily notifications and jump on any current stories that are related to your company. Reporters send out requests for ideas, quotes and new products all the time. HARO can be an endless stream of free PR for your company if monitored correctly.
Don’t Forget Word-of-mouth
Word of mouth is still one of the most effective marketing tools. It can be more effective than media coverage if your network is strong enough and you incentivize your visitors to share. If you have a subscription service, reward new members for inviting their friends (like Dropbox does) and run contests where people enter by sharing your site with their channels. Happy customers can be your best source of new business if you make it worth their time and effort.
Summary
It is hard to shed the “if I build it they will come” mentality when you are focused on launching your new awesome product or website. However, even the coolest products can benefit from good PR. If you don’t have a lot of money, you can still get excellent coverage with preplanning and strategic outreach.
'>Image from The Right Mindset for a Successful PR Strategy on www.meltwater.com
Whether you are launching a new company or just a new feature for your startup, good PR can help build your reputation and customer base in a cost-effective way. Larger companies have the luxury of hiring PR firms to help them get media placements, but even if you are working on a shoestring you can still get a lot of attention if you are smart about it. Instead of creating one press release and sending it to everyone you can find online, a targeted approach takes less time and yields far better results.
Know Your Audience And Make Direct Connections
There are plenty of outlets that might be interested in your story, if it is pitched the right way, so the first step is thinking about who might be excited about your new product or service - and why. Find publications and journalists who have written pieces on similar topics and contact them on LinkedIn, Twitter, or Facebook. See if anyone in your network knows them, as a personal introduction is much more effective than a cold call.
If you have time, try to build relationships with the most influential voices in your field well ahead of your launch. Send them useful resources, messages and information prior to pushing your own project.
If you have to “cold call” reporters, tell them that you like their work and give them a 2-3 sentence summary version of your story. Then ask if you can send them a press release to consider.
Your press release should always be custom-tailored to the person or media outlet you are sending it to. Have your marketing materials ready with hi- and low-res images, videos (if applicable), text and special offers for their readers. Rework a few lines to highlight aspects of your business that will be most appealing to the specific writer or publication where you are sending the release.
Once they have agreed to accept your material, send it off. Then follow up to see if they need anything else, if you can help them with a unique story angle and be sure to ask if they would like to set up a call.
Submit Your Idea To These Sites
Free Public Relations Sites Free
In addition to reaching out to writers individually, there are sites where you can post your press release or startup concept to help get a boost. A favorable mention on any of the following sites can be enough to jump-start your traffic, but you should use these sites in addition to the above outreach plan, and not instead. A grass roots campaign is usually more effective for getting your product in front of your target audience — especially if your product isn’t designed to appeal to the mass market.
1. MuckRack.com
MuckRack is a site dedicated to connecting companies with relevant bloggers and journalists. They have a monthly subscription plan for about $200/month that allows you to build ongoing relationships with journalists and track them. You can also submit a tweetable one-line press release for $1 per character. This option allows you to craft a 140-character mini press release that will be displayed on MuckRack’s press release page and tweeted by MuckRack on Twitter. New press releases also appear on Listorious.com. Be sure to include a link to your full press release in the tweet so interested readers can get the whole story. You can use tinyurl to compress the characters of your link to fit more easily.
2. Go2web20
Go2web20.net is an index of applications and services that is updated daily. It’s free to suggest your business for inclusion. Just choose “Suggest an App” from the top right corner of their homepage and fill out the short form. Go2web20’s staff accepts or rejects suggestions based on their relevance to the site’s audience. Site editors choose “Weekly Faves” to recommend, and past favorites are archived for later browsing.
3. PSFK
PSFK publishes trend reports. Their categories include branding and marketing, electronics and gadgets, fashion, food and drink, media and publishing, retail, transport and travel, TV and film, web and technology, and business. PSFK has more than a million readers per month and their network fuels a supplemental site called Purplelist. To submit your press release to PSFK, just email it to submit@psfk.com. You have nothing to lose!
4. StartupTunes
StartupTunes is “an exclusive Web 2.0 startups review blog” that focuses on new businesses with outstanding design and paradigm shifting ideas. You can submit your site for consideration by clicking “Submit New Startup” from their homepage. They require a 100+ word description. Submission is free.
5. Techcrunch.com
TechCrunch is the gold standard for startup PR and reads like a Who’s Who of up and coming technology companies. The site boasts 10 million unique monthly visitors including influential reporters, entrepreneurs and investors. It is devoted to reviewing startups, new online products and tech-related news. TechCrunch also hosts a database of companies, investors, and entrepreneurs called CrunchBase.
You can submit your pitch on the TechCrunch Tips & Pitches page. Filling out that form does not enter your company into the CrunchBase database. To do that, you have to fill out a form on the CrunchBase homepage.
Getting picked for a TechCrunch piece without a strong network is a bit like winning the lottery. But as they say with the lotto, “you can’t win if you don’t play,” and if you win TechCrunch coverage it is one of the best ways to get national attention.
6. HARO
Help A Reporter Out, colloquially known as HARO, lets you pitch your query to more than 25,000 journalists in a single blast. You should also list yourself as an expert source and/or sign up for daily notifications and jump on any current stories that are related to your company. Reporters send out requests for ideas, quotes and new products all the time. HARO can be an endless stream of free PR for your company if monitored correctly.
Don’t Forget Word-of-mouth
Word of mouth is still one of the most effective marketing tools. It can be more effective than media coverage if your network is strong enough and you incentivize your visitors to share. If you have a subscription service, reward new members for inviting their friends (like Dropbox does) and run contests where people enter by sharing your site with their channels. Happy customers can be your best source of new business if you make it worth their time and effort.
Summary
It is hard to shed the “if I build it they will come” mentality when you are focused on launching your new awesome product or website. However, even the coolest products can benefit from good PR. If you don’t have a lot of money, you can still get excellent coverage with preplanning and strategic outreach.
Public Relations Books Pdf
This course is about communication on various levels. Over these 9 weeks we will cover a number of theories, cases and applications in the field of communication science. We will start with the foundational concepts of communication theory, defining what the theory is and going through a number of approaches to communication itself.Each week you will have a test to check on your progress and understanding. We also have a final text in the end of the course and a little bit of writing. As Oscar Wilde said, if you cannot write, you cannot think. If you cannot think, others will do thinking for you. So we find writing and reflecting pretty important for our classes. Along the course we provide you with in-class materials: lecture presentations, articles and additional readings. If you really want to get into the topic, don’t avoid this extra work.Although a substantial part of this course is theory-based, communication theory has a very practical application. Communication is an underlying process which creates and develops relationships, communities, societies. We communicative on a daily basis via a variety of means and channels. In our globalised and increasingly interconnected world, communication skills are essential in both the personal and professional spheres. It is our goal to leave you with a contextualisation and conceptualisation of communicative processes that will poise you to hone your own communicative skills — in other words, to put theory into practice.